The 21th century has brought a new way of communication: the connected world through Facebook, Twitter, Instagram, YouTube and any other social media network. How can our movement find its place in this world and especially how can the “old” generation evolve with the “young” generation and its new way of communication?
Most of the committees in Europe still use the post, or human resources to distribute the materials for the celebration or workshops but some committees have started to use social media networks to communicate, inform and stay in touch. It’s not always easy to take this step, especially, when you have two different generations in a committee, the one that is used to paper & mailing and the other using social media. It’s not always easy to explain how or why social media networks can be a good opportunity to connect more people with WDP but it important to incorporate these tools into our methodology.
Yes, the world is running faster and faster and sometimes we feel as though we are out of the loop, but only using old means of communication is not always a good solution.
Thinking of our last International Meeting in Brazil, WDPIC did a great job with the Facebook page of the International Executive Committee. Updated information is a great way to connect the whole world with WDP.
The best for WDP is to have a mixture of different means of communication: the old ones and the new ones. It is not always easy but it may be the key to engaging young women. I really encourage the different committees in Europe to find which method of communication works best and to incorporate old and new methods when sharing WDP news!
- Emmanuelle Bauer, WDPIC Regional Rep. of Europe